Monday, July 17, 2017

Real Marketing for Organic Growth PT 2 #PMInc @PMNP


Real Marketing Organic Growth, #PMInc #Marketing #OrganicGrowth
Let’s assume you have been active on your social networks. You have been not only posting but liking and sharing others’ post. You have taken the time to friend new people in the hopes that they will like you back. Yet, you have noticed they have not, what then? Do you remove them? Do you ignore it and move on, or do you do something different?
First, let’s examine why you added them in the first place. Are they in the same industry as you? Are they fans or friends of a fan? What made them stand out? The thing about social networks is that they are a social gathering place to not only get in touch but also promote. Now some users are never on their accounts, they never check their messages or mentions. Some use programs only and you can tell those by what is in their timeline. If all you ever see is Promo, Promo, Promo then most likely they are not really there to socialize and will not connect with you or anyone unless their marketing person tells them too.
This brings me to the reminder “Promo, Promo, Promo” post will only get you promotions on your page. The true pattern is “Promo, Like/Friend/Follow, Personal Post, Re-Share, Promo.” See how promos are only done twice in the 5 times? That is because when a viewer comes to a page that is full of nothing but promotions, they lose interest quickly. People most likely know who you are when they find your network. You need to let them know what you are about, your interest, and the fact you are willing to share others items. This makes you a Person not a program.
So back to the original question… what do you do? Review what they have put out. Is it a combination? If so, then you reach out to them, post a compliment on something they have put out. By being social even in the smallest way you are not only showing that you care but that you yourself can be valuable in their own promotions. Also, when you post on their post, their friends, fans, followers can see your comments and potentially find you.
Remember Real Marketing takes time. Organic Growth requires commitment. Doing both together increases your chance at exposure and gains you credibility in your field.
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#PMInc #RealMarketing #OrganicGrowth

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Monday, June 26, 2017

Real Marketing for Organic Growth pt 1 #PMInc @PMnP


I often hear “What is social site marketing?” and “How does it affect me?”, so I decided to write a series of articles on how it can impact you.
Social site marketing is generating word-of-mouth interest on social networks about you, your work, or cause. Social Site Marketing affects you because, if people cannot find you, then you cannot grow.

How Real Marketing for Organic Growth works…

People often believe that it is the number of fans, friends, likes, follows that make an impact on their social networks. This is true but only partly. Social Reach is more than just the people who are following you but their friends and such. It is the Organic Reach you have through word-of-mouth (sharing, liking, retweets…) online.
When you go shopping and you go to buy a box of cereal and at the end of the isle you see bananas, that is marketing. When you share the batch of bananas you found at the end of the isle, you just participated in Organic Reach.
Why?
Because they were someone else’s bananas that you not only bought but also shared. To have Organic Growth, you have to have social site marketing, search engine optimization, quality content, email marketing or blogs, and people who care about what you talk about. To gain people that care about what you talk about, you have to care about what they say. You cannot just post about your product or brand, you have to take time and interact with the people following you. You want to wish them happy birthday, like or share their post, thank them for taking time to like what you said.
Just as a plant cannot grow without care YOU CANNOT GROW without caring what your fans/friends/followers’/twitter tribe/YouTubers etc care about.
#PMInc #RealMarketing #OrganicGrowth

Some Popular Hashtags on Marketing

#marketing #growthhacking #startup #success #digitalmarketing #networkmarketing #onlinemarketing #contentmarketing #socialmediamarketingtips #marketingagency #socialmarketing #growthhacking #startup #seo #tech #entrepreneur #socialmedia #business #twitter #instagram #work #startups #success #tips #smm #world #motivation #web #content